FOR IMMEDIATE RELEASE
Kuala Lumpur, Malaysia, 7 November 2025 -- Digital Aurion, a member of the Aurion Group, has launched SentienFi, an education-driven app designed to help people understand investing and digital assets in a safe, engaging and realistic way. The app combines short lessons, guided practice and interactive challenges with features like simulated trading and social leaderboards, creating a personal and motivating environment where users can build confidence, strengthen instincts and develop long-term financial habits.
SentienFi follows a simple philosophy of learn first, play to practise, and grow through experience. Users explore financial ideas step by step, working with simulated funds and real-time market environments to develop clarity and discipline before taking real-world risks.
"Many people invest in the digital asset space before they have the right foundations. With SentienFi, we want to give them a structured and supported starting point where they can understand the mechanics, recognise common signals and develop sound habits, all in a safe environment," said CK Koay, President of Digital Aurion and Group Head of Marketing Services at Aurion Group.
Designed for Emerging Investors
SentienFi is designed for young adults and emerging investors who want to build practical confidence in digital asset investments through structured guidance and experience. During on-boarding, users complete a quick assessment to determine their investor archetype. As they progress, the app adapts to their profile, helping users gain knowledge and confidence at their own pace.
Gamification and Learning by Doing
To support this learning journey and keep users motivated along the way, SentienFi incorporates gamified systems that reward healthy investment behaviours. Users earn experience points (XP) through consistent practice and quest-based activities. Simulated portfolios using paper money show how decisions might perform, while leaderboards allow users to track their progress alongside friends and peers, creating a sense of momentum, community and friendly challenge.
Protection Against Financial Scams
Addressing a major concern around digital asset investment, SentienFi also helps users recognise the subtle signs of online financial scams. Rather than relying on static warnings, the app provides interactive lessons and a dedicated game with realistic scenarios where users practise identifying suspicious behaviour and making safer choices. This hands-on approach is designed to empower users at a time when digital scams are becoming increasingly sophisticated.
AI-Powered Learning Companion
Further updates will introduce an AI-powered companion within SentienFi to help users reflect on decisions and understand financial concepts more clearly. Adapting to each user's familiarity with investing, the AI-powered companion will explain investment concepts and items on screen in simple language, answer questions and encourage thoughtful decision-making. The built-in AI-powered companion is not designed to provide financial advice but acts more like an interactive mentor.
Regional Availability
SentienFi is now available in Malaysia, Hong Kong, Indonesia, Singapore, Taiwan, and Thailand through the Google Play Store. The iOS version will follow soon on the Apple App Store, expanding access to users across the region.
About Digital Aurion
Digital Aurion is a fintech innovator transforming how people learn, play, and grow in the digital assets space. The company empowers safe, informed participation in digital assets through its offerings, SentienFi, a mobile app with AI-guided learning, simulated trading, and personalised archetypes. By combining education, analytics, and action in a secure, engaging ecosystem, Digital Aurion develops a new class of knowledgeable users equipped to navigate the complex world of digital assets confidently, avoid scams, and achieve meaningful personal and financial growth. Learn more at digitalaurion.ai.
About Aurion Group
Aurion Group is an innovation leader developing an AI-powered financial intelligence ecosystem. Through a network of specialised companies, it addresses key pillars of the digital economy-- finance, governance, identity, and trust. From AI-driven decision tools to ESG-optimised systems and decentralised identity solutions, Aurion Group is laying the groundwork for a secure, sustainable global financial future. Learn more at www.auriongroup.io.
For Media Enquiries
Sudhakaran Kanan
Be Strategic Sdn Bhd
Tel: +6012 335 3330
Email: sudhakaran@bestrategic.asia
Paul Mah
Digital Aurion
Tel: +65 9766 6290
Email: paul.mah@digitalaurion.ai